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Meet the team hustling to make social good a wearable fashion

Events Hustlebucksbrixton 7 Meet the team hustling to make social good a wearable fashion

Events. Published at Saturday, September 26th 2015, 14:41:02 PM by Shelby G.

Meet the team hustling to make social good a wearable fashion

With a growing desire for more ethical fashion initiatives, fashion enterprise HustleBucks, co-founded by Samuel Ade Alebioshu, is picking up huge recognition for marrying social good with innovative clothing. “Our ‘hustle’ began in 2009 with a team of young people keen on making a difference through clothing by using it as medium to express ourselves and the issues we felt were relevant,” says Samuel.

The multi-award winning youth led social enterprise was formed in Brixton Village under the direction of visual arts space 198 Contemporary Arts and Learning, a platform known for supporting the careers of emerging artists and advocating cultural diversity. It was this opportunity that created access for HustleBucks to catapult real change in the community. “Designing t-shirts and printing them led to us launching campaign with a collection of relevant topics such as ‘Ghustlebucks 3un and Knife Crime’ and ‘Different Endz’, which were sold at local events and market stalls. Shortly after, we partnered with Central Saint Martin’s College of Art and Design to develop a collection for our first fashion show that would launch our Pop-Up Shop in March 2010.”

HustleBucks has a unique focus in that not only does it cater for the socially conscious fashion lover

the organisation is keen on supporting people between the ages of 16-25 who are not in education or employment and have a passion to learn business and design skills. “Being [based] in Brixton Village has enabled us to provide retail, design and printing lessons to youths in Lambeth. This gives them the opportunity to be at the forefront of the regeneration process which is currently taking place in Brixton.”

Following the success of the Pop-Up Shop in March, the team were invited back on a permanent basis from October 2010 and currently offering the opportunity for aspiring fashion designers to retail their own products in the HustleBucks shop.

Samuel and the team are passionate about helping their community hope to leave a legacy in Brixton that would help advance other youth-led brands. “My advice to local business owners is to think big and plan for success. Focus on your value proposition. Leverage your network; connect with a brand strategist and leaders in your field that can analyse your business and help you scale it to the next level.”

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Tags: Kaleidoscopes. Brixton Market. Rebel Book Club in London. Project Coordinator. fashion initiatives. Pop Brixton.

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